Digital Media, Entertainment & Technology

The Digital Media, Entertainment and Technology team at Russells advises rightsholders, technology companies and talent on the full range of technology and entertainment convergence matters.

Our Services

We advise our corporate clients in this space on:

  • Web 3.0 (blockchain, crypto, NFTs and DAOs)
  • Metaverse(s)
  • Artificial intelligence
  • Deepfakes and synthetic media
  • Virtual and augmented reality
  • Digital content licensing in the music and audiovisual industries
  • Gaming and esports
  • Branded entertainment
  • Influencers and influencer marketing
  • Social media
  • E-commerce
  • Copyright
  • Trade marks
  • Data protection / GDPR / ePrivacy
  • Website and app terms
  • Software development and licensing
  • Intermediary liability
  • Regulatory matters including OFCOM and ASA regulations
  • Online advertising
  • Lotteries and prize promotions
  • Corporate matters including M&A, funding and investments, and employee incentives / share option schemes


We advise our talent clients in this space on:

  • Management and agency arrangements
  • Social media
  • Production, licensing, distribution and financing of content
  • Use of name, likeness and image (including in deepfakes and synthetic media)
  • Branding, sponsorship and endorsements
  • Merchandising
  • NFTs and metaverse activations
  • Live events
  • Trade marks and intellectual property
  • Regulatory matters including ASA regulations
  • Corporate matters including M&A and shareholder arrangements
  • Privacy & Reputation Management
  • Employment
  • Private Wealth
  • Family and Divorce


For more information please call Alex Cole on 020 7439 8692 or email Alex at

Digital Media, Entertainment & Technology Team

Digital Media, Entertainment & Technology Team

Digital Media, Entertainment & Technology Team

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