Brand Services: Licensing and Protection

Founded fifty years ago, we are one of the leading entertainment law firms. We empower creators and those who work with them, helping to maximize potential and preserve legacies. Part of our commitment to this industry is understanding the value of a brand as a significant asset and ensuring its strong protection.

Brand Protection Services

Our Brand Services team advises a diverse range of clients, including brands, rightsholders, agencies, and talent, on establishing legal rights and safeguarding their intellectual property. Our services encompass guidance on registered trademarks and practical steps to support wider actions related to passing off or unfair competition.

Our areas of expertise include:

  • Branding, merchandising and endorsement agreements, including collaboration agreements
  • Advising on trademark portfolio strategy, including registry applications and oppositions with our preferred filing partners
  • Addressing confidential information issues, including drafting and negotiating NDAs and litigating breaches of confidence
  • Managing the use of name, likeness and image
  • Acting against generative AI and deepfakes
  • Enforcing rights through trademark infringement and passing off litigation, including urgent injunctive relief

Notable Experience

  • Advising a range of talent on endorsement agreements with leading international brands including in fashion, luxury goods and fragrances
  • Advising the estate of a legendary recording artist on its trademark filing strategy
  • Advising a well-known fitness brand on its collaboration with a fitness influencer to develop a capsule collection of ‘athleisure wear’
  • Advising an iconic British model and actress on a brand ambassador role with a leading fashion magazine
  • Advising an iconic British singer/songwriter on various endorsement agreements, including (i) a collaboration with Billboard and Google; and (ii) a partnership with a leading FMCG company in the USA


Please contact Alex Cole, Chloe Forsyth and Mark Walker on 020 7439 8692 or email them at, and to find out how we can help you protect your brand and creative assets.