Brand Management & Exploitation 

Our Brand Services team advises a diverse range of clients, including brands, rightsholders, agencies and talent, on establishing, protecting and enforcing their intellectual property rights.

We advise on all aspects of brand protection, from securing registered rights through to commercialisation, enforcement and litigation. We also advise on unregistered rights, including copyright, designs and passing off, providing practical, commercially focused advice tailored to our clients’ businesses and objectives.

Our areas of expertise include:

• Developing and implementing brand protection strategies, including online protection and engagement with platforms and industry bodies
• Trade mark and design clearance, filing, prosecution, portfolio management and disputes in the UK and internationally, working with trusted partners
• Branding, merchandising, endorsement and collaboration agreements
• Managing the commercial use and protection of name, image and likeness
• Addressing the misuse of intellectual property and personality rights through generative AI, deepfakes and other emerging technologies
• Trade mark, design and copyright enforcement, including infringement and passing off proceedings and urgent injunctive relief

Notable Experience

• Advising emerging and established talent, management, brand owners and estates on the development and management of trade mark portfolios and enforcement programmes
• Advising talent on endorsement agreements with leading international brands across fashion, art, luxury goods and fragrance
• Acting on numerous disputes concerning well-known and legacy brands, including issues relating to the ownership and use of trade marks and associated goodwill
• Auditing intellectual property assets in preparation for sale or investment, including chain of title reviews and due diligence on ownership, validity and enforceability
• Advising a well-known fitness brand on its collaboration with a fitness influencer to develop a capsule collection of athleisure wear
• Advising an iconic British model and actress on a brand ambassador role with a leading fashion magazine
• Advising an iconic British singer-songwriter on endorsement arrangements, including a collaboration with Billboard and Google and a partnership with a leading FMCG company in the USA

 

Please contact Alex Cole and Eliot Leggo on 020 7439 8692 to find out how we can help you protect your brand and creative assets.