Brand Protection

We advise a wide range of businesses and creatives on how to establish legal rights in their brand names, logos and other elements of their brand identity. This includes advice on registered trade marks as well as practical steps to support wider passing off or unfair competition actions.

Brand Protection Services

A brand is a valuable asset and maintaining strong protection is key. We advise a wide range of corporate and individual clients (including brands, rightsholders, agencies and talent), on how to establish legal rights in, and how to protect their brands.

Our areas of expertise include the following:

  • Advising on trade mark portfolio strategy, including registry applications and oppositions;
  • Licensing copyright, design rights, trade marks, and other intellectual property rights;
  • Branding, merchandising and endorsement agreements (including collaboration agreements);
  • Confidential information - including drafting and negotiating NDAs and litigating threatened and actual breaches of confidence;
  • The use of name, likeness and image;
  • Generative AI and deepfakes;
  • The enforcement of rights e.g., trade mark, passing off and copyright litigation, including urgent injunctive relief;
  • Regulatory matters including OFCOM and ASA regulations; and
  • Data protection / GDPR / ePrivacy.


For more information please call Henry Priestley on 020 7439 8692 or email Henry at

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