Dissecting the Digital Dollar

The MMF and CMU yesterday launched the latest guide in their well-respected “Dissecting the Digital Dollar” series. The Fan Data Guide explains key issues around all the fan data being gathered online and how artists and bands can make sure they are making the most of this resource. Peter Mason contributed to the guide. Russells would like to congratulate the MMF and CMU on their latest publication.

The guide is available here – https://themmf.net/digitaldollar/